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NEW YORK - In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone.

SnapTell Inc., the company helping Wine Enthusiast and other merchants offer such services, uses image-recognition software to determine what offer, video clip or other content to return to the phone. In the coming months, the same technology could deliver movie reviews and discounts to anyone snapping a picture of a movie poster or billboard.

Read more via Yahoo! News

The above image is from this cool Flickr album by xsquare2… You sure don’t wanna miss having a look at it

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Digital signage as a medium appeals to advertisers because of its potential to deliver both pin-point targeting and unprecedented levels of accountability. What may be this industry’s dirty little secret, however, is the fact that a large number of networks that are currently enjoying success do not have the proper reporting in place to provide this accountability to the marketers they service.

In order to take advantage of this, networks need to put in place the four components of a properly accountable digital signage reporting system:

1. Provide Proof of Display, not just proof of play.

2. Audited Play Logs

3. The Campaign Plan Report

4. The Campaign Performance Report

Read the entire article.

If you love shopping, and you own a phone, you’ll flip for this trend! Forget going to stores or even shopping online, now you can shop straight from the billboards thanks to a hi-tech new campaign. Just snap a photo of the Semacode on the latest H&M ads, and you’ll have full access to their fashion catalog! The items can be bought from your phone and charged to your mobile’s account.

“Brands are resorting to high-tech measures to lure customers into buying their products at instant whim,” reports NewLaunches. “The latest techie style is the Semacode tag that actually lets you shop for the product as soon as you lay your eyes on it. But this H&M style has gone one level up and offers an opportunity to shoppers to shop at an impulse.”

[via TrendHunter]

Originally an idea conceived by Keith Jordan, the Adwalker proposition has been developed to ensure that the key areas of Technology, Sales & Marketing and Logistics are functioning to the highest possible commercial standards.

The Adwalker patented media platform is worn as a compact body pack, enabling services and applications that include brand advertising, point of sale, data capture and multi media messaging. Wearing the Adwalker i-pack, our personnel engage consumers at premium Out Of Home locations, delivering a high quality, innovative brand experience through Adwalker’s Interactive applications.

Adwalkers are also interactive. “They walk around in public venues where the client’s target audience is likely to gather, with the client’s message beaming from their chest. These psuedo-cyborgs invite conversation, then interaction, through games, contest entries or special offers. They deliver both engagement and the ability to measure response.”

September 6, 2007 - GOSHEN, Ind. — RedPost inc., an Indiana-based software company, today announced the launch of the beta version of Corktop, a software application that allows anyone to manage a network of digital signs via the Internet.

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While text ordering on cell phones may still seem like a novelty, it’s one of the fastest-growing new segments in the fast-casual restaurant industry. Considering the number of cell phones and restaurants nationwide, and the increased need for speed and convenience, the growing popularity of text messaging makes sense.

Text ordering is generally a simple process. Users typically send a designated keyword to a “shortcode” on their cell phone containing their favorite order, which is then sent to the restaurant. For example, with Campusfood.com, which services more than 300 of the top college campuses across the country, students and local residents can set up their favorite orders, such as two large pizzas, a soda and salad delivered to their home, and give it a favorite name (such as “pizzafav”). Customers then can text their favorite to the shortcode to place their order. Restaurants receive orders as if a customer ordered from the Web.

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India multiplex chain Cinemax has inked a slew of tie-ups in order to enhance patrons’ movie-watching experience. One tie-up is with HPCL, wherein Cinemax and Ags Infotech will set up multiutility kiosks at 25 HPCL outlets in Mumbai.

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