OOHic

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This is both bittersweet and deliciously cheesy at the same time. As two lovestruck geckos embrace each each other atop a ceiling tile, Cliffhanger-style drama ensues leading to a bittersweet ending observed by three chess players, one of whom should have chosen Shera Ceiling Board instead of cheap substitutes. It’s oddly endearing.

Winner: Cannes Lions 2007 Film Silver

P.S: Make sure you turn ON your speakers.

Imagine this scenario:
A techno-savvy executive named Amy is on a business trip. You own 25 hotels and she’s checking into your Los Angeles location today. A doorman greets Amy upon arrival and whisks her toward check-in. Along the way, she passes an attention-grabbing digital sign featuring a jazz band playing in the lounge tonight. Amy makes a mental note to go. At check-in, a digital sign behind the counter invites visitors to indulge in some relaxing spa time. Amy makes a massage reservation and inquires about dining options. At the push of a button, the friendly check-in person cues a brief digital ad featuring restaurants in the hotel. Another reservation is made, this time for Amy and a party of six. The efficiency of digital signage makes check-in breeze by for Amy and she’s soon on her way to the suite. A digital sign at the elevator catches her eye. It features information about the well-equipped business center - lucky for Amy since she needs to get a package out this afternoon. Another digital ad cross-promotes your hotels in Chicago, Miami and Boston. What a coincidence, Amy is planning a winter conference and Miami would be the perfect place. Read the rest of this entry »

Clear Channel Outdoor the world’s largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents will soon show “Wanted” posters of fugitives on its digital network.

Now that’s an interesting use of a digital signage network.

Read the full press release here.

Out of Home Media (India) Pvt. Ltd has tied up with The Mumbai Festival (TMF) 2008 as its exclusive out-of-home TV partner. The association brings light to the fact that besides the usual marketing activities, OOH Media has adopted the strategy of brand building by associating with prestigious events and properties like TMF 2008. From January 17-February 3, the festival comprises an array of musical, dance, cultural, sports and art events, including the Mumbai Marathon. Read the rest of this entry »

ING DIRECT creates unique concepts for each of its café locations, and chose a variety of digital signage displays from Rise Vision, Inc. to build customer interaction and strengthen its brand as an innovator in the use of technology.

ING DIRECT has no brick-and-mortar branches, and connects with customers online and via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions, meet with other customers, and enjoy a cup of coffee. The new Chicago café features a series of seven LCDs operating as one cohesive unit facing the street, which enables passers-by to see a variety of information on mortgage rates, bank products, or even the café’s daily coffee drink specials. The LCDs are networked using multi-display graphics cards developed by Matrox Graphics Inc., each of which can control the output of up to four LCD screens. ING DIRECT can configure the Matrox QID cards to display a different graphic on each screen, or to synchronize the screens so that one large graphic stretches across all screens. Displays located on the inside walls of the café feature plasma screens that network with an LCD touch screen to enable customers to watch interactive tutorials on mortgages or other bank products. More than 500 customers a day visit the ING Direct Chicago café. Read the rest of this entry »

EK3 Technologies Inc., a global leader in digital merchandising, today announced a first-of-its-kind original in-store program recently launched in Wal-Mart Canada stores. An executive from Wal-Mart Canada will address the National Retail Federation show next week to discuss the company’s use of a new in-store narrowcasting strategy, which revolves around “Lisa,” an animated character designed to build customer loyalty and improve the shopping experience.

Read more via StreetInsider.com

Forget television. Nayan Kheda, president, View 24×7 is pushing for Sellivision.

Now what’s that?

On screens mounted across 300 restobars, pubs and restaurants around the country, entertainment programmes and interactive games are played, with ads in between. “While at home, you may switch to a different channel when an ad starts airing. Here people look at an ad while waiting for their food or drink. These ads grab eyeballs for enough time to get the message across,” says Kheda, who’s taking his firm away from digital signage to an Out Of Home (OOH) TV channel. Read the rest of this entry »

LG Bluetooth campaign delivers 432,000 movie trailer downloads in 3 weeks.

Delivery of the largest Bluetooth advertising campaign in UK history has demonstrated that uptake of the platform is growing fast amongst mobile phone users.

The campaign - created by Bluepod Media - was rolled out in Vue and Cineworld cinemas in the UK on November 5th to support the Viewty cameraphone and offered movie trailers offered for download from posters, screens and stands. Read the rest of this entry »

MUMBAI: Indigo Nation has dipped its marketing hands in — what else, but — something blue.

Bluetooth technology, that is.

The men’s clothing retailer’s Bangalore outlet recently turned into a gaming arena of sorts. Customers with Bluetooth-enabled handsets who visited the store were given a chance to download an Indigo Nation branded game for free and redeem discounts on purchases. Read the rest of this entry »

We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives… not looking for flaws, but for potential.

~Ellen Goodman