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Shoppers are supposedly captive audience for in-store advertising, everything from hoardings to electronic screens. Studies at malls suggest that in-store advertising is effective with single shoppers rather than shoppers in groups of two or more. Does that mean mall advertising tend to cater only to those who are bored because they are alone and has little to do with acting as point-of-purchase influencer? Read the rest of this entry »
From Bud to Pepsi to Victoria’s Secret, They’re All Here!
Did you miss one of the Super Bowl ads? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. From Anheuser-Busch’s spot with Will Ferrell to Justin Timberlake’s action-packed Pepsi spot and Coca Cola’s “It’s Mine,” watch them all as often as you like. Read the rest of this entry »
On my way to work this morning and I happened to see this guy promoting NDTV Imagine’s new reality show Dhoom Macha De (sponsored by !DEA). The guy was distributing some sort of a pocket calendar (by NDTV Imagine) but he would give it only to women whereas I saw guys flocking in huge numbers trying to get those calendars. Well, that was kinda odd given the fact it wasn’t something meant only-for-women (no pun intended).
Welcome everyone visiting this site for the first time via TPM’s Blog (Thanks April!). Feel free to look around and read some interesting blog posts!
TPM is an OOH media advertising (Outdoor advertising) media placement and production specialist in Singapore and the Asia Pacific region. They make sure the message is placed to deliver the best results for the lowest cost to their clients.
Bill Gerba (CEO of WireSpring Technologies) has an interesting article on his blog explaining how VJIVE Networks uses a Screen Consumption Quotient (SCQ) to price their ads so they can turn a profit while still providing a good value to advertisers.
Jerusalem, Israel– Minicom Advanced Systems is set to unveil its new, extended range DS Vision 3000 digital signage distribution system at this year’s Screen Expo, Europe’s premiere digital signage event, which takes place February 5th and 6th 2008, at the National Hall, Olympia, London. Minicom’s booth, E25, is located at the center of the ground floor.
DS Vision 3000 is a long range CATx based distribution system delivering HD video and stereo-audio content to up to hundreds of plasma/LCD screens. Its unique fully bidirectional RS-232 serial management capability allows administrators, for the first time, to remotely query and turn on/off remote displays and provides central management control of the player. While the first DS Vision could broadcast 300m/1000ft the new extended range system can broadcast double the distance – 600m/2000ft, the longest distance of any system in the “Last Mile” market. Read the rest of this entry »
[Amsterdam, 29 January 2008] Leading Linux-based digital signage provider 1-2-1VIEW is launching its groundbreaking InterFaceTM Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.
Developed in-house by 1-2-1VIEW, InterFaceTM is based on unique Viewership Validation technology that accurately tracks quantity and duration of viewership in real time across a digital signage network.
1-2-1VIEW InterFaceTM provides sought after viewership data as opposed to relying on estimates or paid surveys, enabling network operators to charge a premium for advertising space and maximise their network’s effectiveness. Read the rest of this entry »
Mumbai-based Integrid Media has chalked out aggressive plans to expand in the OOH advertising activation space by the middle of 2008. Integrid Media, which is headed by former COO of UTV and serial entrepreneur Anil Mishra, has received $10 million private equity and also entered into some exclusive and strategic tie-ups with Jet Airways and MediosOne. Global Internet advertising network provider MediosOne, part of the Ybrant family, has also entered into a strategic alliance with Integrid Media. The alliance will place Integrid Media as the exclusive representative of MediosOne in India.
According to PwC, the OOH industry is expected to rise from Rs 10 billion in the present year to Rs 21.50 billion in 2010 with a growth rate of 17 per cent. Investments in this medium are still made through gut feeling and sheer bullishness. To counter this, a panel has been formed by Media Research Users Council (MRUC) to measure the efficiencies of outdoor advertising. Although this study will initially be restricted to Chennai and Ahmedabad, it is likely to expand to more cities by next year.
It will be really interesting to know how the MRUC will measure the efficiencies of the OOH industry. If any of you my readers have any information about this I’d love to hear them. Go ahead post your comments!
The First in a Number of Planned Tests Succeeds in Detecting Ad-Embedded Codes on Screens, Making It Possible to Audit Playback Compliance in a Hi-Tech Manner.
MINNETONKA, MN and NEW YORK, NY– BroadSign International Inc., a leading worldwide provider of hosted software for managing digital signage networks, today announced that Arbitron, Inc. (NYSE: ARB) has launched a series of tests aimed at enabling third-party audits of BroadSign’s proof of play reports, using Arbitron’s PPM technology.
The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron’s inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign’s hosted software solution BroadSign™ Suite. Read the rest of this entry »
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Shoppers are supposedly captive audience for in-store advertising, everything from hoardings to electronic screens. Studies at malls suggest that in-store advertising is effective with single shoppers rather than shoppers in groups of two or more. Does that mean mall advertising tend to cater only to those who are bored because they are alone and has little to do with acting as point-of-purchase influencer? Read the rest of this entry »
From Bud to Pepsi to Victoria’s Secret, They’re All Here!
Jerusalem, Israel– 
[Amsterdam, 29 January 2008] Leading Linux-based digital signage provider 1-2-1VIEW is launching its groundbreaking InterFaceTM Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.
