Comments for OOHic http://www.oohic.com/blog Out-of-Home Media, Digital Signage, Advertising and more! Mon, 08 Sep 2008 16:41:50 +0000 http://wordpress.org/?v=2.3.3 Comment on Georgia Aquarium Selects InfoSignz to Power Its Digital Signage Network by narendra.s.v http://www.oohic.com/blog/2008/04/29/georgia-aquarium-selects-infosignz-to-power-its-digital-signage-network/#comment-680 narendra.s.v Fri, 09 May 2008 14:00:22 +0000 http://www.oohic.com/blog/2008/04/29/georgia-aquarium-selects-infosignz-to-power-its-digital-signage-network/#comment-680 good news! good news!

]]> Comment on Mall Advertising by UriShare - In-store advertising effective with single shoppers http://www.oohic.com/blog/2008/02/11/in-store-advertising-effective-with-single-shoppers-than-shoppers-in-groups/#comment-30 UriShare - In-store advertising effective with single shoppers Tue, 12 Feb 2008 09:37:43 +0000 http://www.oohic.com/blog/2008/02/11/in-store-advertising-effective-with-single-shoppers-than-shoppers-in-groups/#comment-30 [...] In-store advertising effective with single shoppers Shoppers are supposedly captive audience for in-store advertising, everything from hoardings to electronic screens. Studies at malls suggest that in-store advertising is effective with single shoppers rather than shoppers in groups of two or more. Submitted: 3 minutes ago Category: Technology Submitter: RssFeed Website: www.oohic.com Report this link: Click here to report Comments: 0 [...] […] In-store advertising effective with single shoppers Shoppers are supposedly captive audience for in-store advertising, everything from hoardings to electronic screens. Studies at malls suggest that in-store advertising is effective with single shoppers rather than shoppers in groups of two or more. Submitted: 3 minutes ago Category: Technology Submitter: RssFeed Website: http://www.oohic.com Report this link: Click here to report Comments: 0 […]

]]> Comment on Mall Advertising by adrian cotterill http://www.oohic.com/blog/2008/02/11/in-store-advertising-effective-with-single-shoppers-than-shoppers-in-groups/#comment-29 adrian cotterill Tue, 12 Feb 2008 09:34:28 +0000 http://www.oohic.com/blog/2008/02/11/in-store-advertising-effective-with-single-shoppers-than-shoppers-in-groups/#comment-29 "Shoppers are supposedly captive audience for in-store advertising" - I would have to argue that shoppers are most definitely NOT a captive audience. Our take on ADVERTISING CLASSIFICATIONS in digital out of home are High Impact, Retail and Captive Audience - see http://www.dailydooh.com/archives/356 Captive Audience is 16 mins plus in one place, taxis, buses, pubs, clubs, bars AND does not even include a 16 min wait in a retail queue!!! Devang Raiyani in Bombay, India wrote on the “Myth of the Captive Audience” - http://www.dailydooh.com/archives/359 “Shoppers are supposedly captive audience for in-store advertising” - I would have to argue that shoppers are most definitely NOT a captive audience. Our take on ADVERTISING CLASSIFICATIONS in digital out of home are High Impact, Retail and Captive Audience - see http://www.dailydooh.com/archives/356

Captive Audience is 16 mins plus in one place, taxis, buses, pubs, clubs, bars AND does not even include a 16 min wait in a retail queue!!!

Devang Raiyani in Bombay, India wrote on the “Myth of the Captive Audience” - http://www.dailydooh.com/archives/359

]]> Comment on Dhoom Macha De by Sonal http://www.oohic.com/blog/2008/02/01/dhoom-macha-de/#comment-23 Sonal Wed, 06 Feb 2008 11:41:14 +0000 http://www.oohic.com/blog/2008/02/01/dhoom-macha-de/#comment-23 Soon you will digital also in Mumbai as Pixman has signed a deal with mass media makers ,mumbai Soon you will digital also in Mumbai as Pixman has signed a deal with mass media makers ,mumbai

]]> Comment on Adwalkers: Wearable.Media.Solutions by Wahoo http://www.oohic.com/blog/2007/09/19/adwalker-wearable-media-solutions/#comment-4 Wahoo Sun, 07 Oct 2007 00:29:31 +0000 http://www.oohic.com/blog/2007/09/19/adwalker-wearable-media-solutions/#comment-4 Thank you for sharing! Thank you for sharing!

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