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The Leading Interactive Out-Of-Home Media Company Reveals New Arbitron Study That Successfully Quantifies Consumer “Eyes On” Measurements, Consumer Engagement, Consumer Dwell Time and More.

Reactrix Systems, Inc., a leading interactive digital out-of-home media company, today announced it has concluded a study with Arbitron that will take digital out-of-home audience measurement to new levels by successfully utilizing metrics that can accurately quantify how and at what point consumers choose to ‘opt in’ and engage with their STEPscape Media Network. Unlike the generalized and often unreliable ways in which television, the web and the print industries report and measure media consumption, Reactrix’ proprietary study focuses on the ‘eyes-on’ numbers of consumers, allowing their clients to actually measure how many people put their eyes on an advertising message, what percentage of the audience engaged in that message, what percentage got on the STEPscape interactive display and for how long they did so. These unique metrics, that the Traffic Audit Bureau has claimed is integral to the future of advertising, not only helps brands find new and effective ways to engage consumers in a marketplace fraught by fragmentation but, showcases how Reactrix’ ability to tap into real consumer engagement makes it a key part of the media mix of leading brands such as AT&T Xbox, Hilton Hotels, Subway, Mars, RIM, Wachovia, General Mills, ebay, Sony Pictures, Paramount Pictures and Universal Studios. Read the rest of this entry »