OOHic

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EK3 Technologies Inc., a global leader in digital merchandising, today announced a first-of-its-kind original in-store program recently launched in Wal-Mart Canada stores. An executive from Wal-Mart Canada will address the National Retail Federation show next week to discuss the company’s use of a new in-store narrowcasting strategy, which revolves around “Lisa,” an animated character designed to build customer loyalty and improve the shopping experience.

Read more via StreetInsider.com