OOHic

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Imagine this scenario:
A techno-savvy executive named Amy is on a business trip. You own 25 hotels and she’s checking into your Los Angeles location today. A doorman greets Amy upon arrival and whisks her toward check-in. Along the way, she passes an attention-grabbing digital sign featuring a jazz band playing in the lounge tonight. Amy makes a mental note to go. At check-in, a digital sign behind the counter invites visitors to indulge in some relaxing spa time. Amy makes a massage reservation and inquires about dining options. At the push of a button, the friendly check-in person cues a brief digital ad featuring restaurants in the hotel. Another reservation is made, this time for Amy and a party of six. The efficiency of digital signage makes check-in breeze by for Amy and she’s soon on her way to the suite. A digital sign at the elevator catches her eye. It features information about the well-equipped business center - lucky for Amy since she needs to get a package out this afternoon. Another digital ad cross-promotes your hotels in Chicago, Miami and Boston. What a coincidence, Amy is planning a winter conference and Miami would be the perfect place. Read the rest of this entry »

Forget television. Nayan Kheda, president, View 24×7 is pushing for Sellivision.

Now what’s that?

On screens mounted across 300 restobars, pubs and restaurants around the country, entertainment programmes and interactive games are played, with ads in between. “While at home, you may switch to a different channel when an ad starts airing. Here people look at an ad while waiting for their food or drink. These ads grab eyeballs for enough time to get the message across,” says Kheda, who’s taking his firm away from digital signage to an Out Of Home (OOH) TV channel. Read the rest of this entry »

While text ordering on cell phones may still seem like a novelty, it’s one of the fastest-growing new segments in the fast-casual restaurant industry. Considering the number of cell phones and restaurants nationwide, and the increased need for speed and convenience, the growing popularity of text messaging makes sense.

Text ordering is generally a simple process. Users typically send a designated keyword to a “shortcode” on their cell phone containing their favorite order, which is then sent to the restaurant. For example, with Campusfood.com, which services more than 300 of the top college campuses across the country, students and local residents can set up their favorite orders, such as two large pizzas, a soda and salad delivered to their home, and give it a favorite name (such as “pizzafav”). Customers then can text their favorite to the shortcode to place their order. Restaurants receive orders as if a customer ordered from the Web.

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