Pricing ad slots: VJIVE’s Screen Consumption Quotient (SCQ)
31 01 2008If you're new here, you may want to subscribe to my RSS feed or receive updates via email. Thank you for visiting!
Bill Gerba (CEO of WireSpring Technologies) has an interesting article on his blog explaining how VJIVE Networks uses a Screen Consumption Quotient (SCQ) to price their ads so they can turn a profit while still providing a good value to advertisers.
Categories : OOH, Pricing
