OOHic

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The prevailing myth around digital signage continues to be that it is one of those costly applications only targeted by large enterprises and major display-needy environments. However, as the cost of flat panel displays — a major component in the total offering — continue to tumble, digital signage is becoming a more ubiquitous solution. Read the rest of this entry »

The LED is the first digital OOH foray for the Group. There is a lot of flexibility being offered to advertisers to make the most of the medium – from taking spots on the whole screen to being tactical (displaying a creative in conjunction with a response oriented call for action number) to offering tickers. The LED is operational for 15 hours a day, seven days a week, and in its short span of operation has been witnessing a swell in advertising. Read the rest of this entry »

Welcome everyone visiting this site for the first time via TPM’s Blog (Thanks April!). Feel free to look around and read some interesting blog posts!

TPM is an OOH media advertising (Outdoor advertising) media placement and production specialist in Singapore and the Asia Pacific region. They make sure the message is placed to deliver the best results for the lowest cost to their clients.

Bill Gerba (CEO of WireSpring Technologies) has an interesting article on his blog explaining how VJIVE Networks uses a Screen Consumption Quotient (SCQ) to price their ads so they can turn a profit while still providing a good value to advertisers.

[Amsterdam, 29 January 2008] Leading Linux-based digital signage provider 1-2-1VIEW is launching its groundbreaking InterFaceTM Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.

Developed in-house by 1-2-1VIEW, InterFaceTM is based on unique Viewership Validation technology that accurately tracks quantity and duration of viewership in real time across a digital signage network.

1-2-1VIEW InterFaceTM provides sought after viewership data as opposed to relying on estimates or paid surveys, enabling network operators to charge a premium for advertising space and maximise their network’s effectiveness. Read the rest of this entry »

Mumbai-based Integrid Media has chalked out aggressive plans to expand in the OOH advertising activation space by the middle of 2008. Integrid Media, which is headed by former COO of UTV and serial entrepreneur Anil Mishra, has received $10 million private equity and also entered into some exclusive and strategic tie-ups with Jet Airways and MediosOne. Global Internet advertising network provider MediosOne, part of the Ybrant family, has also entered into a strategic alliance with Integrid Media. The alliance will place Integrid Media as the exclusive representative of MediosOne in India.

Read more via exchange4media.

According to PwC, the OOH industry is expected to rise from Rs 10 billion in the present year to Rs 21.50 billion in 2010 with a growth rate of 17 per cent. Investments in this medium are still made through gut feeling and sheer bullishness. To counter this, a panel has been formed by Media Research Users Council (MRUC) to measure the efficiencies of outdoor advertising. Although this study will initially be restricted to Chennai and Ahmedabad, it is likely to expand to more cities by next year.

It will be really interesting to know how the MRUC will measure the efficiencies of the OOH industry. If any of you my readers have any information about this I’d love to hear them. Go ahead post your comments!

The First in a Number of Planned Tests Succeeds in Detecting Ad-Embedded Codes on Screens, Making It Possible to Audit Playback Compliance in a Hi-Tech Manner.

MINNETONKA, MN and NEW YORK, NY– BroadSign International Inc., a leading worldwide provider of hosted software for managing digital signage networks, today announced that Arbitron, Inc. (NYSE: ARB) has launched a series of tests aimed at enabling third-party audits of BroadSign’s proof of play reports, using Arbitron’s PPM technology.

The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron’s inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign’s hosted software solution BroadSign™ Suite. Read the rest of this entry »

Imagine this scenario:
A techno-savvy executive named Amy is on a business trip. You own 25 hotels and she’s checking into your Los Angeles location today. A doorman greets Amy upon arrival and whisks her toward check-in. Along the way, she passes an attention-grabbing digital sign featuring a jazz band playing in the lounge tonight. Amy makes a mental note to go. At check-in, a digital sign behind the counter invites visitors to indulge in some relaxing spa time. Amy makes a massage reservation and inquires about dining options. At the push of a button, the friendly check-in person cues a brief digital ad featuring restaurants in the hotel. Another reservation is made, this time for Amy and a party of six. The efficiency of digital signage makes check-in breeze by for Amy and she’s soon on her way to the suite. A digital sign at the elevator catches her eye. It features information about the well-equipped business center - lucky for Amy since she needs to get a package out this afternoon. Another digital ad cross-promotes your hotels in Chicago, Miami and Boston. What a coincidence, Amy is planning a winter conference and Miami would be the perfect place. Read the rest of this entry »

Clear Channel Outdoor the world’s largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents will soon show “Wanted” posters of fugitives on its digital network.

Now that’s an interesting use of a digital signage network.

Read the full press release here.