If you're new here, you may want to subscribe to my RSS feed or receive updates via email. Thank you for visiting!
Relevantis has announced an advertising platform supporting paid icons for interactive maps and navigation systems. Available now, the platform places branded icons on a map, allowing customers to interact with advertisers with a single click or touch. These interactive, branded icons on the map are paid advertisements and allow users to click an icon to, for example, get a coupon from a nearby Starbucks. Read the rest of this entry »
Akoo International Inc., a digital marketing technology and services company, announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide. Akoo and Leo Burnett/Arc will develop digital marketing solutions for leading retailers and brand partners powered by Akoo’s IP-based digital media and advertising platform, m-Venue, the first retail media, or “out-of-home” (OOH), network fully interactive with more than 250 million mobile phones in the U.S.
With Akoo’s network, named m-Venue, mobile users can text a request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, when they receive the entertainment, it enables advertisers to give a message such as a coupon, ad or discount. Read the rest of this entry »
LG Bluetooth campaign delivers 432,000 movie trailer downloads in 3 weeks.
Delivery of the largest Bluetooth advertising campaign in UK history has demonstrated that uptake of the platform is growing fast amongst mobile phone users.
The campaign - created by Bluepod Media - was rolled out in Vue and Cineworld cinemas in the UK on November 5th to support the Viewty cameraphone and offered movie trailers offered for download from posters, screens and stands. Read the rest of this entry »
MUMBAI: Indigo Nation has dipped its marketing hands in — what else, but — something blue.
Bluetooth technology, that is.
The men’s clothing retailer’s Bangalore outlet recently turned into a gaming arena of sorts. Customers with Bluetooth-enabled handsets who visited the store were given a chance to download an Indigo Nation branded game for free and redeem discounts on purchases. Read the rest of this entry »
NEW YORK - In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone.
SnapTell Inc., the company helping Wine Enthusiast and other merchants offer such services, uses image-recognition software to determine what offer, video clip or other content to return to the phone. In the coming months, the same technology could deliver movie reviews and discounts to anyone snapping a picture of a movie poster or billboard.
This site is hosted by Dreamhost. Host unlimited domains and MySQL databases, 200GB storage, 2TB bandwidth, 97-day guarantee, awesome customer support and much, much more!
DREAMHOST PROMO CODE
Use OOHIC20 as the promo code when you sign up for hosting at Dreamhost to get a cool $20 discount!
Relevantis has announced an advertising platform supporting paid icons for interactive maps and navigation systems. Available now, the platform places branded icons on a map, allowing customers to interact with advertisers with a single click or touch. These interactive, branded icons on the map are paid advertisements and allow users to click an icon to, for example, get a coupon from a nearby Starbucks. Read the rest of this entry »
Akoo International Inc., a digital marketing technology and services company, announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide. Akoo and Leo Burnett/Arc will develop digital marketing solutions for leading retailers and brand partners powered by Akoo’s IP-based digital media and advertising platform, m-Venue, the first retail media, or “out-of-home” (OOH), network fully interactive with more than 250 million mobile phones in the U.S.
NEW YORK - In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone.
