OOHic

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Imagine this scenario:
A techno-savvy executive named Amy is on a business trip. You own 25 hotels and she’s checking into your Los Angeles location today. A doorman greets Amy upon arrival and whisks her toward check-in. Along the way, she passes an attention-grabbing digital sign featuring a jazz band playing in the lounge tonight. Amy makes a mental note to go. At check-in, a digital sign behind the counter invites visitors to indulge in some relaxing spa time. Amy makes a massage reservation and inquires about dining options. At the push of a button, the friendly check-in person cues a brief digital ad featuring restaurants in the hotel. Another reservation is made, this time for Amy and a party of six. The efficiency of digital signage makes check-in breeze by for Amy and she’s soon on her way to the suite. A digital sign at the elevator catches her eye. It features information about the well-equipped business center - lucky for Amy since she needs to get a package out this afternoon. Another digital ad cross-promotes your hotels in Chicago, Miami and Boston. What a coincidence, Amy is planning a winter conference and Miami would be the perfect place. Read the rest of this entry »