OOHic

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Shoppers are supposedly captive audience for in-store advertising, everything from hoardings to electronic screens. Studies at malls suggest that in-store advertising is effective with single shoppers rather than shoppers in groups of two or more. Does that mean mall advertising tend to cater only to those who are bored because they are alone and has little to do with acting as point-of-purchase influencer? Read the rest of this entry »