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Nomadic marketing has finally arrived in India, thanks to Canada-based Pixman Nomadic Media Ltd (the pioneers in the concept of Nomadic Marketing). They’ve entered into an exclusive licensing agreement with Mumbai-based advertising agency Mass Media Makers (MMM). Read the rest of this entry »
On my way to work this morning and I happened to see this guy promoting NDTV Imagine’s new reality show Dhoom Macha De (sponsored by !DEA). The guy was distributing some sort of a pocket calendar (by NDTV Imagine) but he would give it only to women whereas I saw guys flocking in huge numbers trying to get those calendars. Well, that was kinda odd given the fact it wasn’t something meant only-for-women (no pun intended).
Reminds me of Adwalker, but that’s digital 
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