OOHic

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LG Bluetooth campaign delivers 432,000 movie trailer downloads in 3 weeks.

Delivery of the largest Bluetooth advertising campaign in UK history has demonstrated that uptake of the platform is growing fast amongst mobile phone users.

The campaign - created by Bluepod Media - was rolled out in Vue and Cineworld cinemas in the UK on November 5th to support the Viewty cameraphone and offered movie trailers offered for download from posters, screens and stands. Read the rest of this entry »

MUMBAI: Indigo Nation has dipped its marketing hands in — what else, but — something blue.

Bluetooth technology, that is.

The men’s clothing retailer’s Bangalore outlet recently turned into a gaming arena of sorts. Customers with Bluetooth-enabled handsets who visited the store were given a chance to download an Indigo Nation branded game for free and redeem discounts on purchases. Read the rest of this entry »