Adwalker makes its debut in Disneyland Paris
9 05 2008If you're new here, you may want to subscribe to my RSS feed or receive updates via email. Thank you for visiting!
Adwalkers created a buzz on the streets of London promoting The Twilight Zone Tower of Terror. The Adwalker team dressed as bellhops photographed enthusiasts and displayed the picture on Adwalker screens. The Adwalkers altered the photos to reflect before and after the “Tower of Terror” experience. The photos were sent via 3G technology to a large branded digital screen to one of Central London’s busiest junctions, Oxford Street and Tottenham Court Road.
Live Photo Transported from Adwalkers via 3G Technology to Billboard. The End Result Depicts Persons “Spooky” Image
Adwalker UK’s, Jaron Wikler said, “This campaign is the first of its kind to take place in the UK that is digitally engaging, interacting, taking photos on the street and displaying it to an audience on a giant digital screen. Taking into account reports that show people spend more time out-of-home and that digital screens increase top of mind awareness, our technology and usability of Bluetooth and 3G is such an effective way to create a unique outdoor campaign with maximum impact.”
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