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The prevailing myth around digital signage continues to be that it is one of those costly applications only targeted by large enterprises and major display-needy environments. However, as the cost of flat panel displays — a major component in the total offering — continue to tumble, digital signage is becoming a more ubiquitous solution.

Various digital signage solution vendors have begun to penetrate the small-to-medium business (SMB) segment in different vertical markets, such as strip mall retailers, independent store owners, suburban medical offices, community businesses, local family restaurants, etc. However, vendor solutions for this SMB segment vary in cost from the cheap to very expensive.

Read more at DigitalSignageToday.