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A different form of below-the-line advertising

25 03 2008

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Pixman Nomadic Media

Nomadic marketing has finally arrived in India, thanks to Canada-based Pixman Nomadic Media Ltd (the pioneers in the concept of Nomadic Marketing). They’ve entered into an exclusive licensing agreement with Mumbai-based advertising agency Mass Media Makers (MMM). Read the rest of this entry »



Digital signage strategies for small-to-medium businesses

25 03 2008

The prevailing myth around digital signage continues to be that it is one of those costly applications only targeted by large enterprises and major display-needy environments. However, as the cost of flat panel displays — a major component in the total offering — continue to tumble, digital signage is becoming a more ubiquitous solution. Read the rest of this entry »