OOHic

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Relevantis has announced an advertising platform supporting paid icons for interactive maps and navigation systems. Available now, the platform places branded icons on a map, allowing customers to interact with advertisers with a single click or touch. These interactive, branded icons on the map are paid advertisements and allow users to click an icon to, for example, get a coupon from a nearby Starbucks. Read the rest of this entry »

Akoo International Inc., a digital marketing technology and services company, announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide. Akoo and Leo Burnett/Arc will develop digital marketing solutions for leading retailers and brand partners powered by Akoo’s IP-based digital media and advertising platform, m-Venue, the first retail media, or “out-of-home” (OOH), network fully interactive with more than 250 million mobile phones in the U.S.

With Akoo’s network, named m-Venue, mobile users can text a request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, when they receive the entertainment, it enables advertisers to give a message such as a coupon, ad or discount. Read the rest of this entry »

The LED is the first digital OOH foray for the Group. There is a lot of flexibility being offered to advertisers to make the most of the medium – from taking spots on the whole screen to being tactical (displaying a creative in conjunction with a response oriented call for action number) to offering tickers. The LED is operational for 15 hours a day, seven days a week, and in its short span of operation has been witnessing a swell in advertising. Read the rest of this entry »

The Leading Interactive Out-Of-Home Media Company Reveals New Arbitron Study That Successfully Quantifies Consumer “Eyes On” Measurements, Consumer Engagement, Consumer Dwell Time and More.

Reactrix Systems, Inc., a leading interactive digital out-of-home media company, today announced it has concluded a study with Arbitron that will take digital out-of-home audience measurement to new levels by successfully utilizing metrics that can accurately quantify how and at what point consumers choose to ‘opt in’ and engage with their STEPscape Media Network. Unlike the generalized and often unreliable ways in which television, the web and the print industries report and measure media consumption, Reactrix’ proprietary study focuses on the ‘eyes-on’ numbers of consumers, allowing their clients to actually measure how many people put their eyes on an advertising message, what percentage of the audience engaged in that message, what percentage got on the STEPscape interactive display and for how long they did so. These unique metrics, that the Traffic Audit Bureau has claimed is integral to the future of advertising, not only helps brands find new and effective ways to engage consumers in a marketplace fraught by fragmentation but, showcases how Reactrix’ ability to tap into real consumer engagement makes it a key part of the media mix of leading brands such as AT&T Xbox, Hilton Hotels, Subway, Mars, RIM, Wachovia, General Mills, ebay, Sony Pictures, Paramount Pictures and Universal Studios. Read the rest of this entry »

Shoppers are supposedly captive audience for in-store advertising, everything from hoardings to electronic screens. Studies at malls suggest that in-store advertising is effective with single shoppers rather than shoppers in groups of two or more. Does that mean mall advertising tend to cater only to those who are bored because they are alone and has little to do with acting as point-of-purchase influencer? Read the rest of this entry »

From Bud to Pepsi to Victoria’s Secret, They’re All Here!

Did you miss one of the Super Bowl ads? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. From Anheuser-Busch’s spot with Will Ferrell to Justin Timberlake’s action-packed Pepsi spot and Coca Cola’s “It’s Mine,” watch them all as often as you like. Read the rest of this entry »

On my way to work this morning and I happened to see this guy promoting NDTV Imagine’s new reality show Dhoom Macha De (sponsored by !DEA). The guy was distributing some sort of a pocket calendar (by NDTV Imagine) but he would give it only to women whereas I saw guys flocking in huge numbers trying to get those calendars. Well, that was kinda odd given the fact it wasn’t something meant only-for-women (no pun intended).

Reminds me of Adwalker, but that’s digital

Welcome everyone visiting this site for the first time via TPM’s Blog (Thanks April!). Feel free to look around and read some interesting blog posts!

TPM is an OOH media advertising (Outdoor advertising) media placement and production specialist in Singapore and the Asia Pacific region. They make sure the message is placed to deliver the best results for the lowest cost to their clients.