OOHic

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Imagine this scenario:
A techno-savvy executive named Amy is on a business trip. You own 25 hotels and she’s checking into your Los Angeles location today. A doorman greets Amy upon arrival and whisks her toward check-in. Along the way, she passes an attention-grabbing digital sign featuring a jazz band playing in the lounge tonight. Amy makes a mental note to go. At check-in, a digital sign behind the counter invites visitors to indulge in some relaxing spa time. Amy makes a massage reservation and inquires about dining options. At the push of a button, the friendly check-in person cues a brief digital ad featuring restaurants in the hotel. Another reservation is made, this time for Amy and a party of six. The efficiency of digital signage makes check-in breeze by for Amy and she’s soon on her way to the suite. A digital sign at the elevator catches her eye. It features information about the well-equipped business center - lucky for Amy since she needs to get a package out this afternoon. Another digital ad cross-promotes your hotels in Chicago, Miami and Boston. What a coincidence, Amy is planning a winter conference and Miami would be the perfect place.

Studies back that up, showing that viewers are much more likely to engage and retain information they can both hear and see moving. A study conducted by OTX, a global consumer research and consulting firm, reported 63% of adults indicated that advertising on digital signage “catches their attention.” The study also concluded that people view digital signage to be more unique, entertaining and “more effective in capturing people’s attention than any other media.”

Read the entire press release here.