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ING DIRECT creates unique concepts for each of its café locations, and chose a variety of digital signage displays from Rise Vision, Inc. to build customer interaction and strengthen its brand as an innovator in the use of technology.

ING DIRECT has no brick-and-mortar branches, and connects with customers online and via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions, meet with other customers, and enjoy a cup of coffee. The new Chicago café features a series of seven LCDs operating as one cohesive unit facing the street, which enables passers-by to see a variety of information on mortgage rates, bank products, or even the café’s daily coffee drink specials. The LCDs are networked using multi-display graphics cards developed by Matrox Graphics Inc., each of which can control the output of up to four LCD screens. ING DIRECT can configure the Matrox QID cards to display a different graphic on each screen, or to synchronize the screens so that one large graphic stretches across all screens. Displays located on the inside walls of the café feature plasma screens that network with an LCD touch screen to enable customers to watch interactive tutorials on mortgages or other bank products. More than 500 customers a day visit the ING Direct Chicago café.“The digital signage displays serve as a dynamic billboard that enables customers to get our complete message from the street, and which embody our principals of high marketing combined with high technology,” says Shaun Rowley, manager of the Chicago Café for ING DIRECT. “We worked with Rise to customize the displays to show information that our customers are interested in – they were very innovative and understood our customers’ needs.”

“ING DIRECT’s installation is a great example of how digital signage can attract customers with compelling information while extending a company’s brand image,” said Brian Loosbrock of Rise Vision. “We were excited to work with a company that was so willing to implement new ideas, and we’re thrilled that ING DIRECT’s customers have reacted so positively to the signage.