OOHic

If you're new here, you may want to subscribe to my RSS feed or receive updates via email. Thank you for visiting!

MUMBAI: Indigo Nation has dipped its marketing hands in — what else, but — something blue.

Bluetooth technology, that is.

The men’s clothing retailer’s Bangalore outlet recently turned into a gaming arena of sorts. Customers with Bluetooth-enabled handsets who visited the store were given a chance to download an Indigo Nation branded game for free and redeem discounts on purchases.

“With every passing level in the Indigo Nation Monster Car Rally, the user can redeem a discount coupon of 5% with a maximum of 20%,” said Kanwalpreet Walia, marketing manager, Indus-League Clothing Ltd., which manufactures the clothing line.

Read more via DNA India (Money)