OOHic

If you're new here, you may want to subscribe to my RSS feed or receive updates via email. Thank you for visiting!

Bill Gerba (CEO of WireSpring Technologies) has an interesting article on his blog explaining how VJIVE Networks uses a Screen Consumption Quotient (SCQ) to price their ads so they can turn a profit while still providing a good value to advertisers.

Jerusalem, Israel– Minicom Advanced Systems is set to unveil its new, extended range DS Vision 3000 digital signage distribution system at this year’s Screen Expo, Europe’s premiere digital signage event, which takes place February 5th and 6th 2008, at the National Hall, Olympia, London. Minicom’s booth, E25, is located at the center of the ground floor.

DS Vision 3000 is a long range CATx based distribution system delivering HD video and stereo-audio content to up to hundreds of plasma/LCD screens. Its unique fully bidirectional RS-232 serial management capability allows administrators, for the first time, to remotely query and turn on/off remote displays and provides central management control of the player. While the first DS Vision could broadcast 300m/1000ft the new extended range system can broadcast double the distance – 600m/2000ft, the longest distance of any system in the “Last Mile” market. Read the rest of this entry »

[Amsterdam, 29 January 2008] Leading Linux-based digital signage provider 1-2-1VIEW is launching its groundbreaking InterFaceTM Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.

Developed in-house by 1-2-1VIEW, InterFaceTM is based on unique Viewership Validation technology that accurately tracks quantity and duration of viewership in real time across a digital signage network.

1-2-1VIEW InterFaceTM provides sought after viewership data as opposed to relying on estimates or paid surveys, enabling network operators to charge a premium for advertising space and maximise their network’s effectiveness. Read the rest of this entry »

Mumbai-based Integrid Media has chalked out aggressive plans to expand in the OOH advertising activation space by the middle of 2008. Integrid Media, which is headed by former COO of UTV and serial entrepreneur Anil Mishra, has received $10 million private equity and also entered into some exclusive and strategic tie-ups with Jet Airways and MediosOne. Global Internet advertising network provider MediosOne, part of the Ybrant family, has also entered into a strategic alliance with Integrid Media. The alliance will place Integrid Media as the exclusive representative of MediosOne in India.

Read more via exchange4media.

According to PwC, the OOH industry is expected to rise from Rs 10 billion in the present year to Rs 21.50 billion in 2010 with a growth rate of 17 per cent. Investments in this medium are still made through gut feeling and sheer bullishness. To counter this, a panel has been formed by Media Research Users Council (MRUC) to measure the efficiencies of outdoor advertising. Although this study will initially be restricted to Chennai and Ahmedabad, it is likely to expand to more cities by next year.

It will be really interesting to know how the MRUC will measure the efficiencies of the OOH industry. If any of you my readers have any information about this I’d love to hear them. Go ahead post your comments!

The First in a Number of Planned Tests Succeeds in Detecting Ad-Embedded Codes on Screens, Making It Possible to Audit Playback Compliance in a Hi-Tech Manner.

MINNETONKA, MN and NEW YORK, NY– BroadSign International Inc., a leading worldwide provider of hosted software for managing digital signage networks, today announced that Arbitron, Inc. (NYSE: ARB) has launched a series of tests aimed at enabling third-party audits of BroadSign’s proof of play reports, using Arbitron’s PPM technology.

The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron’s inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign’s hosted software solution BroadSign™ Suite. Read the rest of this entry »

This is both bittersweet and deliciously cheesy at the same time. As two lovestruck geckos embrace each each other atop a ceiling tile, Cliffhanger-style drama ensues leading to a bittersweet ending observed by three chess players, one of whom should have chosen Shera Ceiling Board instead of cheap substitutes. It’s oddly endearing.

Winner: Cannes Lions 2007 Film Silver

P.S: Make sure you turn ON your speakers.

Imagine this scenario:
A techno-savvy executive named Amy is on a business trip. You own 25 hotels and she’s checking into your Los Angeles location today. A doorman greets Amy upon arrival and whisks her toward check-in. Along the way, she passes an attention-grabbing digital sign featuring a jazz band playing in the lounge tonight. Amy makes a mental note to go. At check-in, a digital sign behind the counter invites visitors to indulge in some relaxing spa time. Amy makes a massage reservation and inquires about dining options. At the push of a button, the friendly check-in person cues a brief digital ad featuring restaurants in the hotel. Another reservation is made, this time for Amy and a party of six. The efficiency of digital signage makes check-in breeze by for Amy and she’s soon on her way to the suite. A digital sign at the elevator catches her eye. It features information about the well-equipped business center - lucky for Amy since she needs to get a package out this afternoon. Another digital ad cross-promotes your hotels in Chicago, Miami and Boston. What a coincidence, Amy is planning a winter conference and Miami would be the perfect place. Read the rest of this entry »

Clear Channel Outdoor the world’s largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents will soon show “Wanted” posters of fugitives on its digital network.

Now that’s an interesting use of a digital signage network.

Read the full press release here.

Out of Home Media (India) Pvt. Ltd has tied up with The Mumbai Festival (TMF) 2008 as its exclusive out-of-home TV partner. The association brings light to the fact that besides the usual marketing activities, OOH Media has adopted the strategy of brand building by associating with prestigious events and properties like TMF 2008. From January 17-February 3, the festival comprises an array of musical, dance, cultural, sports and art events, including the Mumbai Marathon. Read the rest of this entry »