The Dirty Little Secret of Digital Signage: Proof of Play vs. Audited Proof of Display
29 10 2007If you're new here, you may want to subscribe to my RSS feed or receive updates via email. Thank you for visiting!
Digital signage as a medium appeals to advertisers because of its potential to deliver both pin-point targeting and unprecedented levels of accountability. What may be this industry’s dirty little secret, however, is the fact that a large number of networks that are currently enjoying success do not have the proper reporting in place to provide this accountability to the marketers they service.
In order to take advantage of this, networks need to put in place the four components of a properly accountable digital signage reporting system:
1. Provide Proof of Display, not just proof of play.
2. Audited Play Logs
3. The Campaign Plan Report
4. The Campaign Performance Report
Categories : OOH
