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If you love shopping, and you own a phone, you’ll flip for this trend! Forget going to stores or even shopping online, now you can shop straight from the billboards thanks to a hi-tech new campaign. Just snap a photo of the Semacode on the latest H&M ads, and you’ll have full access to their fashion catalog! The items can be bought from your phone and charged to your mobile’s account.
“Brands are resorting to high-tech measures to lure customers into buying their products at instant whim,” reports NewLaunches. “The latest techie style is the Semacode tag that actually lets you shop for the product as soon as you lay your eyes on it. But this H&M style has gone one level up and offers an opportunity to shoppers to shop at an impulse.”
Originally an idea conceived by Keith Jordan, the Adwalker proposition has been developed to ensure that the key areas of Technology, Sales & Marketing and Logistics are functioning to the highest possible commercial standards.
The Adwalker patented media platform is worn as a compact body pack, enabling services and applications that include brand advertising, point of sale, data capture and multi media messaging. Wearing the Adwalker i-pack, our personnel engage consumers at premium Out Of Home locations, delivering a high quality, innovative brand experience through Adwalker’s Interactive applications.
Adwalkers are also interactive. “They walk around in public venues where the client’s target audience is likely to gather, with the client’s message beaming from their chest. These psuedo-cyborgs invite conversation, then interaction, through games, contest entries or special offers. They deliver both engagement and the ability to measure response.”
September 6, 2007 - GOSHEN, Ind. — RedPost inc., an Indiana-based software company, today announced the launch of the beta version of Corktop, a software application that allows anyone to manage a network of digital signs via the Internet.
While text ordering on cell phones may still seem like a novelty, it’s one of the fastest-growing new segments in the fast-casual restaurant industry. Considering the number of cell phones and restaurants nationwide, and the increased need for speed and convenience, the growing popularity of text messaging makes sense.
Text ordering is generally a simple process. Users typically send a designated keyword to a “shortcode” on their cell phone containing their favorite order, which is then sent to the restaurant. For example, with Campusfood.com, which services more than 300 of the top college campuses across the country, students and local residents can set up their favorite orders, such as two large pizzas, a soda and salad delivered to their home, and give it a favorite name (such as “pizzafav”). Customers then can text their favorite to the shortcode to place their order. Restaurants receive orders as if a customer ordered from the Web.
India multiplex chain Cinemax has inked a slew of tie-ups in order to enhance patrons’ movie-watching experience. One tie-up is with HPCL, wherein Cinemax and Ags Infotech will set up multiutility kiosks at 25 HPCL outlets in Mumbai.
TEL AVIV, Israel — McDonald’s Singapore will leverage SMS-controlled digital signage technology developed and deployed by provider C-nario to draw customers into outlets across Singapore. In the initial phase of an Asia-wide program, 67 of 127 Singapore restaurants have been outfitted with digital signage networks. Read the rest of this entry »
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Originally an idea conceived by Keith Jordan, the 
