Now running TV ads in Mumbai’s BEST buses
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Advertisers in Mumbai are taking a step forward by joining their customers on journey.
They are now advertising on closed-circuit televisions, installed in public buses operated by Brihanmumbai Electricity Supply and Transport.
Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries, Esselworld, Playwin Lotteries and Tata Sky have started relaying commercials in the BEST buses.
The advertisers need to shell out just Rs 9,300 for one 10-second advertising slot in all the 3,100 buses that will soon be fitted with television screens. The cost per commercial per bus becomes a paltry Rs 3 (which is lower than the minimum fee of Rs 4 on BEST).
Advertisers in Mumbai are taking a step forward by joining their customers on journey.
They are now advertising on closed-circuit televisions, installed in public buses operated by Brihanmumbai Electricity Supply and Transport.
Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries, Esselworld, Playwin Lotteries and Tata Sky have started relaying commercials in the BEST buses.
The advertisers need to shell out just Rs 9,300 for one 10-second advertising slot in all the 3,100 buses that will soon be fitted with television screens. The cost per commercial per bus becomes a paltry Rs 3 (which is lower than the minimum fee of Rs 4 on BEST).
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